SAN FRANCISCO, CA, Jun 12, 2012 (MARKETWIRE via COMTEX) --
SnappyTV, the leading live cloud and social video publishing and
distribution platform, today announced a new feature that allows
media organizations to instantly map tweets to their corresponding
video content. Dubbed 'VTweets,' the new feature allows companies to
further leverage their video content through Twitter playlists that
highlight what specific users or groups of users are saying about
specific moments during a streaming event or broadcast program.
In addition, SnappyTV announced today that TechCrunch Disrupt NY has
become the first event to implement the 'VTweets' feature, using it
in conjunction with SnappyTV's live video highlights, as part of its
streaming coverage of the recent conference.
"SnappyTV wants to make it as easy as possible for organizations or
events -- such as TechCrunch Disrupt -- to maximize the full value of
their programs," said Mike Folgner, CEO of SnappyTV. "Our new Twitter
functionality allows companies to harness and leverage conversations
that are occurring about their video content and reach a broader
audience through social media. Combined with our live video
publishing technology, it delivers a powerful tool for increasing
engagement."
Jon Orlin, Executive Producer and Production Director for TechCrunch
TV at TechCrunch, said: "TechCrunch Disrupt NY, one of our major
conferences of the year, features the launch of hot startups and
interviews with the top players in the tech world. In the past, it
took many hours and a complex system to make and distribute video
highlights from our Ustream live stream. With SnappyTV, we made more
than 350 clips ready for publishing instantly on TechCrunch and our
social networking channels. The SnappyTV videos were often ready even
faster than our photographs, which is pretty amazing."
With the SnappyTV technology, TechCrunch reporters were able to
include actual video in their conference coverage and also deliver
instant availability to other media outlets tracking the conference.
For the Hackathon event, the TechCrunch TV editorial team created
more than 100 video clips during a three-hour show, publishing them
before or just seconds after the winners were announced. The new
SnappyTV VTweets feature also enabled TechCrunch to instantly tweet
interesting quotes linked with an actual video clip. In addition to
selecting and playing the highlights they wanted to see, viewers
could also embed their favorite clips in blogs or websites and share
clips online with friends and followers via Facebook and Twitter,
deepening engagement for the event.
SnappyTV VTweets - How It Works
With SnappyTV VTweets, media
organizations can quickly and easily link tweets to the video content
being referenced, enabling viewers to immediately see what's being
tweeted about a specific moment of a program or event. Implemented
within SnappyTV's LiveCut Editor, the VTweets feature allows content
providers to:
Viewers and fans see the published tweet right alongside the video
clips, creating a richer viewing experience. SnappyTV VTweets fully
complements the SnappyTV LiveCut Editor, which allows users to clip
and post video content easily and in real time for the instant
collaboration, creation and distribution of content.
About TechCrunch
TechCrunch is a leading technology media property,
dedicated to obsessively profiling startups, reviewing new Internet
products, and breaking tech news.
About SnappyTV
SnappyTV is a live cloud and video content publishing
and distribution platform that works directly with content owners to
enable viewers to distribute video clips from their favorite shows in
real time, increasing tune-in and audience engagement. With SnappyTV,
users can easily create their own 20-second video clip from what they
see on TV or online streaming events and share it instantly with
their friends via social networks, including Facebook and Twitter.
Major television networks, cable channels and sports leagues,
including ABC News, Fox Sports, MTV, the NBA, NCAA, PBS News Hour,
and Turner Sports, are using SnappyTV's real time publishing platform
to change the way audiences engage with and talk about their favorite
shows and live TV events by integrating video clips with social
conversations. For more information, go to
http://www.snappytv.com or
email contact@snappytv.com.
